telemarketing sales rule

Last month, the FTC issued an “Advance Notice of Proposed Rulemaking” seeking comments on whether and how to strengthen the Caller ID provisions of its Telemarketing Sales Rule. The Rule presently requires telemarketers to provide Caller ID information to allow consumers to screen out unwanted calls. The FTC seeks comments on how to make Caller ID more useful to consumers and combat technologies that hide telemarketers’ identities. Currently, the Caller ID regulations give telemarketers flexibility in determining what telephone numbers to transmit, and in determining whether the name of the telemarketer, or the name of the seller or charity, is displayed on Caller ID services.

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